Setting up an online career portal for your company website is challenging. Every day potential candidates are clicking on to your Careers page, and then clicking away because they don’t see what they like. Tools like Google Analytics (now called Google Webmaster tools) can help you track those patterns so you can see where you might need to improve. Keeping a visitor interested in your company career website can be difficult, and the key to keeping visitors interested is as simple as asking, if it were me, “What would I like to know before I apply?”
We recommend including the following key elements on your career site:
Company Values & Culture
Applicants want to visit your website to learn more about your company before they consider applying. What’s it like working at your company? What is the employee culture like? This is how you let applicants know you are an Employer of Choice. For example, Sigma Space includes an excellent People of Sigma Space video on their iRecruit Career Site.
Diversity / Equal Opportunity Employment Statement
All company career websites should include a statement that you are an Equal Opportunity Employer. For example:
[Company name] provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. [Company name] complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Via SHRM
Job Application & Available Job Openings (linked with your Applicant Tracking Software)
This should go without saying, of course, you should be listing all available positions on your careers website. Use your applicant tracking software to keep your list as fresh as possible. If you’re not currently hiring, you can still solicit resumes and interest for future consideration. See example iRecruit Job Applications. Application forms should be kept as simple as possible to make it easy-to-use, and candidate friendly.
Social Networking Links
Every week it seems there are new social media statistics released from various perspectives. The stats are only growing. Take advantage of your own built-in audience to attract and engage passive candidates using social media sites like LinkedIn, Twitter, Facebook and Google+. Sharing your job openings on these networks, and asking for your friends, colleagues and followers to share your posts can help build an audience of passive candidates and contributes overall to building your employment brand.
What are the benefits of working with your company? Do you offer Health Insurance, Dental Insurance, 401(k), Education Assistance, Holiday and Vacation Pay? Listing all your employee benefits makes your company more attractive to passive candidates than companies that do not list any benefits. Don’t hide this information, make it visible and easy to find.
iRecruit is a cloud based applicant tracking and recruitment software designed to provide any size of business a cost effective, affordable and simple way to handle their recruiting process online. iRecruit provides you with your own career portal that will allow your applicants to select the position they are interested in, and apply online through your website!
Weekly demos, Tuesdays and Thursdays at 2pm Eastern Time (Register Today), or call us at 1-800-517-9099 to schedule a demo at your convenience.